<?xml version="1.0" encoding="UTF-8"?>
<!-- generator="wordpress.com" -->
<urlset xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
	xsi:schemaLocation="http://www.sitemaps.org/schemas/sitemap/0.9 http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd"
	xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
	xmlns:news="http://www.google.com/schemas/sitemap-news/0.9"
	xmlns:image="http://www.google.com/schemas/sitemap-image/1.1"
	>
<url><loc>https://danielfox.marketing/2026/06/30/when-did-we-start-talking-about-software-more-than-customers/</loc><news:news><news:publication><news:name>Daniel Fox</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-06-30T21:15:11+00:00</news:publication_date><news:title>When did we start talking about software more than customers?</news:title><news:keywords>marketing, ai, artificial-intelligence, fUNNEL, MARKETING FUNNEL, ATTRIBUTION, PROCESS, Marketing Strategy, B2B Marketing, digital marketing strategy, b2b, crm, software, customers, customer orientation</news:keywords></news:news></url></urlset>